BookMyShow & L&T (Career Highlights)·2020-2023

Intelligent Automation

Systems That Scale Without Constant Oversight

The Challenge

Manual marketing operations limited speed and personalization, resulting in missed opportunities for re-engagement and retention.

The Solution

Designed and deployed intelligent automation layers using CleverTap and MoEngage. Built behavioural triggers based on real-time user actions to deliver personalized re-engagement campaigns.

Impact Metrics

  • 10% Increase in customer engagement metrics
  • Identified and recovered 15% of abandoned checkout value
  • Automated 80% of routine re-engagement communications

Technologies

CleverTapMoEngageRetention StrategyAutomation