Digital Intelligence · Analytics Strategy · UK SMEs
TurningDataIntoClarity
17 years of converting digital noise into strategic intelligence. From BookMyShow to Alchemetryx — helping owner-led businesses see what matters, and act on it. Without chaos.
About Me
I am Ashok Verma — analytics consultant, systems architect, and founder of Alchemetryx Consulting. After 17 years watching SMEs pour money into tools that amplified chaos, I built Alchemetryx to fix the real problem: disconnected systems killing decisions and growth.
I don't sell AI hype. I design simple, integrated systems that turn fragmented workflows into a single source of truth. Think: 10-15 hours reclaimed weekly, 20-40% lead leaks plugged, and decisions that stick — without owner dependency.
Years delivering analytics outcomes for enterprise and SME clients
With 17+ years of experience, I specialise in decision intelligence, digital analytics, and marketing automation that solve real operational problems.
I work closely with UK owner-led SMEs, blending systems thinking with strategy to deliver predictable growth — without owner dependency.
The Detail That Changes Everything
Most businesses
have data.
Few have clarity.
ThreePillars
One goal: a business that does not need you in every room, every decision, every day.
You Have Data.You Don't Have Clarity.
I build the instrumentation, dashboards, and KPI frameworks that turn your analytics stack into actual decisions — not just reporting theatre. GA4 audits, BigQuery pipelines, Looker Studio. All wired to answer the one question that matters: what do I do next?
Every PoundAccountable.
Websites that track properly. Campaigns that convert, not just impress. Social channels that compound. I design the digital infrastructure that makes every marketing decision rooted in evidence — not gut feeling and hope.
Systems ThatScale Without You.
Marketing automation that actually personalises. Retention strategies built on real customer behaviour. Less manual work, more intelligent follow-through. A business that runs on systems — not on your constant attention.
"Businesses were sold products
when they needed systems.
That gap is where
Alchemetryx lives."
— Ashok Verma · Founder, Alchemetryx Consulting
Where I've
Been
Founder & Principal Consultant
Built the consulting practice I always wanted to find — business systems and decision intelligence for owner-led UK SMEs. Shipped CareRota, a live rota and wage-cost system replacing spreadsheet staffing for a UK care home. Built Fitosys, a zero-commission platform for Indian solo coaches. Designed the Clarity Diagnostic — a structured 48-hour audit of operations, data and systems. Delivered a guest-to-review growth system for a Glasgow fine-dining restaurant with measurable Google ranking uplift, and a phased subscription architecture for a UK/India NGO that avoids over-engineering at early scale.
Team Manager - Analytics
Consolidated fragmented reporting across departments into a single BigQuery data pipeline within 3 months, giving leadership accurate, real-time business visibility for the first time. Deployed personalised marketing automation at scale, establishing core KPIs that drove a 10% increase in customer engagement. Identified 12 cross-departmental opportunities for data-driven decision-making through customer segmentation.
Head of Analytics & Strategy
Owned the analytics and marketing function end to end, reporting directly to the founder on financial and commercial performance. Grew acquisition conversions by 20% and reduced Customer Acquisition Cost by 30% — both without raising spend. Built a continuous experimentation programme across content, audience targeting, and offer testing.
Senior Manager, Digital Analytics
Rose from analyst to Senior Manager over 6 years, leading the analytics function for a platform serving 50M+ users. Governed Google Analytics, GTM, and clickstream for web, mobile web, and app. Led cross-functional fixes that lifted website conversion by 10%, directly increasing ticket revenue. Managed integration of a new marketing automation platform with 100% data capture accuracy, closing a long-standing attribution gap.
Manager, Analytics & Retention
ROI-driven insights for online ecosystem. KPI frameworks for Marketing and Customer Service teams. Tag implementation strategy. Retention strategy built on engagement, loyalty, value and sentiment data.
Assistant Manager
Managed multiple web analytics projects. Initial scoping, implementation, tag audits, analysis and optimisation. Dashboard creation and automation. SEM analysis across campaign, adgroup and keyword performance.
Web Analyst → Sr Analyst → Assoc Manager
Where it all started. Handled 5-6 web analytics and VoC projects with 10+ headcount. Fortune 500 clients. Omniture, Google Analytics. Automated dashboards, segmentation, forecasting. Voice of Customer analysis for 4 clients. Analyst of the Year 2011-2012.
Clarity Before
You Commit
Every engagement starts with a conversation. Skip the forms — message me directly on WhatsApp and get a straight answer within 24 hours.
Message me on WhatsApp
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