Digital Intelligence · Analytics Strategy · UK SMEs
TurningDataIntoClarity
15 years of converting digital noise into strategic intelligence. From BookMyShow to Alchemetryx — helping owner-led businesses see what matters, and act on it. Without chaos.
About Me
I am Ashok Verma — analytics consultant, systems architect, and founder of Alchemetryx Consulting. After 15 years watching SMEs pour money into tools that amplified chaos, I built Alchemetryx to fix the real problem: disconnected systems killing decisions and growth.
We don't sell AI hype. We design simple, integrated systems that turn fragmented workflows into a single source of truth. Think: 10-15 hours reclaimed weekly, 20-40% lead leaks plugged, and decisions that stick — without owner dependency.
Years delivering analytics outcomes for enterprise and SME clients
With 15+ years of experience, I specialise in decision intelligence, digital analytics, and marketing automation that solves real operational problems.
I work closely with UK owner-led SMEs, blending systems thinking with strategy to deliver predictable growth — without owner dependency.
The Detail That Changes Everything
Most businesses
have data.
Few have clarity.
ThreePillars
One goal: a business that does not need you in every room, every decision, every day.
You Have Data.You Don't Have Clarity.
I build the instrumentation, dashboards, and KPI frameworks that turn your analytics stack into actual decisions — not just reporting theatre. GA4 audits, BigQuery pipelines, Looker Studio. All wired to answer the one question that matters: what do I do next?
Every PoundAccountable.
Websites that track properly. Campaigns that convert, not just impress. Social channels that compound. I design the digital infrastructure that makes every marketing decision rooted in evidence — not gut feeling and hope.
Systems ThatScale Without You.
Marketing automation that actually personalises. Retention strategies built on real customer behaviour. Less manual work, more intelligent follow-through. A business that runs on systems — not on your constant attention.
"Businesses were sold products
when they needed systems.
That gap is where
Alchemetryx lives."
— Ashok Verma · Founder, Alchemetryx Consulting
Where I've
Been
Founder & Principal
Building the consulting practice I always wanted to find. Full-stack tracking audits (GA4, Adobe Analytics, GTM). Custom dashboards and KPI frameworks. Marketing automation with Make.com, HubSpot, Mailchimp. AI-powered workflows and agentic implementations. 90-Day Blueprint — diagnose friction, build transferable architecture.
Strategic Partner
Helped sales professionals crush quotas and maximise revenue using AI-powered prospecting and total addressable market acquisition.
Team Manager
Built KPIs for campaign initiatives. Implemented marketing automation for personalised campaigns and CRM. BigQuery data pipeline delivered in 3 months. Collaborated across Lines of Business to drive data-informed decisions.
VP Analytics
Established digital marketing strategy framework. Managed Google Ads and social paid campaigns. Email marketing campaigns with segmentation and analysis. A/B testing and CRO audits. Reduced CAC by 30% through attribution redesign.
Senior Manager, Digital Analytics
Led analytics instrumentation for India's largest ticketing platform. Governed Google Analytics, GTM, and clickstream for web, mobile web, and app. Identified traffic trends and conversion opportunities. Built C-suite dashboards synthesising data from multiple sources. +10% website conversion rate improvement.
Manager, Analytics & Retention
ROI-driven insights for online ecosystem. KPI frameworks for Marketing and Customer Service teams. Tag implementation strategy. Retention strategy built on engagement, loyalty, value and sentiment data.
Assistant Manager
Managed multiple web analytics projects. Initial scoping, implementation, tag audits, analysis and optimisation. Dashboard creation and automation. SEM analysis across campaign, adgroup and keyword performance.
Web Analyst → Sr Analyst → Assoc Manager
Where it all started. Handled 5-6 web analytics and VoC projects with 10+ headcount. Fortune 500 clients. Omniture, Google Analytics. Automated dashboards, segmentation, forecasting. Voice of Customer analysis for 4 clients. Analyst of the Year 2011-2012.
Clarity
Before
You Commit
Every engagement begins with understanding your business as it actually is. No assumptions. No templates. Just clear thinking applied specifically to you.